Privacy Policy
Denim Divaa | denimdivaa.in | Effective Date: April 2026
1. Information on the Collection of Personal Data
1.1 Personal Data
In the following, we inform you about the processing of personal data when using our website denimdivaa.in. Personal data is all data that can be related to you personally, e.g. name, address, email addresses, user behaviour. We would like to inform you about our processing procedures and comply with our legal obligations.
1.2 Data Controller
The data controller is Denim Divaa, 34/A, Shanti Nivas, Netaji Nagar, New Delhi – 110002, India. Email: help@denimdivaa.in. Phone: +91 978 556 6978.
2. Processing of Personal Data When Visiting Our Website
When using the website for information purposes — simply viewing it without registering or providing us with any other information — we process the personal data that your browser transmits to our server. The following data is technically necessary for us to display our website and ensure stability and security:
(A) IP address(B) Date and time of the request(C) Content of the request (page visited)(D) Amount of data transmitted(E) Browser type and version
3. Further Functions and Offers of Our Website
3.1 Overview of Various Offers
In addition to purely informational use of our website, we offer various services that you can use if you are interested — such as purchasing goods — and we use other functions to facilitate sales and analyse our offers. Accordingly, you usually have to provide further personal data which we use to perform the respective services.
3.2 Use of External Service Providers
In some cases, we use external service providers to process your data, such as payment service providers and shipping companies. These service providers are carefully selected by us, are bound by our instructions and are regularly monitored.
3.3 Further Third Party Involvement
We may pass on your personal data to third parties if we offer promotions, competitions, or similar services together with partners. You will receive more detailed information when you provide your data.
4. Processing of Personal Data When You Contact Us or Register an Account
When you contact us by email or via a contact form, the data you provide (your email address, name and telephone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect information that you voluntarily share. This data may include:
(A) Your first and last name, or username(B) Login data: your email address and a password you choose(C) Your contact details including name, address, telephone numbers, email addresses(D) Any further information on your person and interests that you might share with us
5. Processing of Personal Data When You Make a Purchase
5.1 Shopping Information
If you order from our online shop, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include:
(A) Purchased item details (name, price, size, colour, etc.)(B) Order number(C) Delivery address(D) Delivery and payment status(E) Messages and communication relating to purchases(F) Return status(G) Information regarding service providers involved such as shipment tracking numbers
5.2 Payment Details
We offer Cash on Delivery (COD) as our primary payment method. We collect only the payment details necessary to process your order. We only forward information to our payment service providers that is necessary for processing payment. Payment details include billing address, preferred payment method, and other information directly connected to payment processing.
6. Cookies
6.1 General Information About Cookies
We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies are bits of code that allow our technology partners to collect information that usually does not directly identify you. We will not use cookies or similar tracking technologies that process your personal data unless they are Strictly Necessary Cookies, or you opt-in via the cookie banner on our site.
6.2 Types of Cookies We Use
Strictly Necessary Cookies: These cookies are essential for you to use our website. They enable core functionality such as security and accessibility. These cookies cannot be disabled.
Functional Cookies: We use functional cookies to remember your choices so we can tailor our services to provide you with enhanced features and personalised content such as remembering your preferences.
Performance or Analytic Cookies: These cookies collect information about how you use our website, including which pages you visit and links you click. We use this to improve our website. You can disable these cookies.
Advertising or Targeting Cookies: These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing and deliver advertising based on your interests.
6.3 Your Choices
You can manage browser cookies through your browser settings. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to block cookies, and when cookies will expire. If you block all cookies, some features and services may not work.
6.4 Web Pixels
We use conversion pixels to track how successfully our marketing campaigns are performing. We also use the Meta (Facebook) Pixel to measure ad performance and to show relevant ads to visitors of our website. The pixel tracks actions such as page views, add-to-cart events, and purchases.
6.5 Analytics
We may use Google Analytics to monitor and analyse the use of our website. Google Analytics is a web analytics service that tracks and reports website traffic. For more information on Google’s privacy practices, visit: https://policies.google.com/privacy
6.6 Behavioural Remarketing
We use remarketing services including Facebook Ads to advertise to you on third-party websites after you have visited our website. Visitors are grouped by certain actions on our website. We do not share your personal information with Facebook. We may also show ads to audiences that share similar characteristics as our customers.
6.7 Do Not Track
Our website does not currently process or respond to Do Not Track (DNT) signals from browsers.
7. Transfer of Data to Third Parties
7.1 Transfer Only Where Allowed by Law
We only forward your data as allowed by Indian law. We work closely with logistics companies, technical service providers, and payment processors. These service providers may only process your data under special conditions and only in the scope required for provision of the relevant service.
7.2 Logistics Companies
We work with external logistics and courier companies to deliver orders. These companies receive the following data to execute your order: your name, your delivery address, your phone number, and your email address if required for delivery updates.
7.3 Authorities and Other Third Parties
If we are obliged by an official or court decision, or it is required for prosecution purposes, we will forward your data to the relevant authorities or third parties as required by law.
8. Retention and Erasure of Data
We will store your personal data as long as is necessary for the purposes named in this Privacy Policy, especially for the fulfilment of our contractual and legal obligations. If you close your customer account, we will delete all the data we have stored regarding you, unless we are required by law to retain it. Order and payment details may be retained for up to ten years as required for tax and financial audits.
9. How Is My Personal Data Protected?
We use technical and organisational measures to secure our systems. With regard to your order and your customer login, we transmit your personal data securely using SSL encryption (Secure Socket Layer). We regularly review our data protection and security practices to ensure your data remains safe.
10. Your Rights
10.1 Your Rights Against Us as Data Controller
You have the following rights in respect of personal data relating to you:
(A) Right to information(B) Right of rectification or erasure(C) Right to restriction of processing(D) Right to object to processing(E) Right to data portability(F) Right to withdraw consent
10.2 Information Requests
To ensure your data is not disclosed to third parties in the course of information requests, please attach sufficient proof of identity to your request. Send all requests to help@denimdivaa.in.
10.3 Withdrawal of Consent
If you have given your consent to the processing of your data, you may revoke this consent at any time by contacting us at help@denimdivaa.in. Such revocation affects the permissibility of the processing of your personal data after you have expressed it to us.
11. Changes to This Privacy Policy
Further improvements to our website or changes in legal or regulatory requirements may require changes to this Privacy Policy. We encourage you to re-read this Privacy Policy from time to time. We will notify you of any significant changes by updating the effective date at the top of this page.
12. Contact and Company Information
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Legal Entity Name: Denim Divaa
Trading Name: Denim Divaa
Registered Business Address: 34/A, Shanti Nivas, Netaji Nagar, New Delhi – 110002, India
Email Address: help@denimdivaa.in
Phone Number: +91 978 556 6978
Country of Operation: India
Website: denimdivaa.in